We’ve just returned from NRB Lunch, the largest UK restaurant and bar show in the North. What a brilliant couple of days! We caught up with familiar faces, made new connections, handed out hundreds of delicious samples, and explored the latest trends for hot and cold drinks in hospitality. If you didn’t manage to make it this year, here are a few fresh insights we picked up along the way.
Spicy flavours are heating up! According to hospitality professionals who played Sweetbird’s ‘Trends with Benefits’ game, ‘Spicy’ landed in the Top 5 non-alcoholic flavour trends for 2025. Think warming chilli hot chocolates or spiced mocktails to meet this growing demand. This is definitely one of the hottest trends for hot and cold drinks in 2025… pun intended.
Some standouts from the show included:
We know this isn’t new, but there’s more to it now.
The no- and low-alcohol market has exploded in recent years, and it’s here to stay. Popular drinks like wines, beers, spirits, and ready-to-drink cocktails now have impressive no- and low-alcohol options. Innovation in this sector is moving fast, with exciting alcohol-free menus expanding beyond iced drinks to include shaken and blended options.
When we asked hospitality experts at the show about Trends for Hot and Cold Drinks, and 38% voted for botanicals. If you’re looking for ideas, check out Sweetbird’s Botanicals Collection for inspiration.
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