At Sweetbird, we know cafés aren’t just selling coffee – they’re creating experiences. As drink trends evolve and customer expectations rise, we’re here to help operators stay ahead with products that deliver on taste, impact, and profitability. Our latest launch, Sweetbird Fusions+ Syrups, is designed to do just that.
Fusions+ is our boldest range yet: three vibrant syrups, each with an added functional benefit – Vitamin C, Vitamin B12, or caffeine. We’ve seen the explosion of functional ready-to-drink options, and knew it was time cafés had a fresh, in-house solution. Fusions+ brings that innovation behind the counter, giving baristas a fast, easy way to serve drinks that are packed with flavour and visual appeal.
Available in Lime & Pink Guava, Mango & Passionfruit, and Apple & Rhubarb, Fusions+ syrups make high-impact coolers with just three pumps, water or soda, and ice. Shake them up with freeze-dried fruit for a vibrant, premium feel – without the cost or waste of canned drinks.
Sweetbird is proudly part of the Beyond the Bean family, and we’ve been embedded in coffee shop culture since 1997. Many of us are ex-baristas, café owners, and front-of-house veterans. That experience shapes every product we create. We think like operators because we’ve been operators.
New ideas often come straight from conversations with our customers – spotting workflow challenges, identifying menu gaps, and imagining what could make life easier and more profitable behind the bar. We also stay inspired by exploring coffee cultures and drink trends from around the world.
Today’s consumers expect more from their drinks. Cold beverages are booming year-round, and customers – especially under 35 – want drinks that are customisable, functional, and visually impressive. Over 80% of younger consumers add syrups to their drinks, and that appetite for flavour and personalisation is only growing.
We’re constantly testing trends, including at events like the NRB show in Manchester, where attendees voted on their favourite styles in real time. The verdict? Bold, functional, and photogenic drinks are winning hearts (and sales).
We design everything with visual impact in mind – from the colour of the syrup to the recipe’s final presentation. As everyday costs rise, people want their café visit to feel like a treat. That means drinks need to stand out, whether they’re iced, shaken, or topped with fruit.
Fusions+ helps operators deliver drinks that customers want to share, with minimal prep and maximum wow.
We know how tough it is out there. That’s why we’ve built Fusions+ to be high-impact and cost-effective. One bottle makes 40+ drinks, and each one can be sold at a premium price point. By cutting out single-use cans and RTD packaging, operators reduce costs and waste – without compromising on experience.
We’re also committed to sustainability. All Sweetbird syrup bottles are now made from 100% recycled plastic. Our syrups are produced in the UK, using UK-sourced ingredients whenever possible – helping operators reduce their environmental impact with no added complexity.
Whether you’re a single-site café or a high-street brand, we’re here to help your drinks menu evolve. We offer ongoing support, training, and ideas to keep your offer fresh and your staff confident. Many of our partners have been with us for years – because we go beyond the bottle.
We believe cafés are uniquely positioned to lead the next wave of drinks innovation. With 70% of menus now made up of non-coffee drinks, there’s huge opportunity for growth – and we’re here to support it.
Come and see us in action at London Coffee Festival, 15–18 May 2025 at Stand HP10, Hyde Park. We’ll be mixing up drinks, showcasing Fusions+, and chatting about what’s next for the world of flavour and function. We’d love to see you there!
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